3 Key Considerations for Purchasing a Domain Name

June 13, 2018

A domain name is a principal identifier for a personal or business website. The domain name you choose is going to be yours for as long as you desire to pay to own it. It will become the name that people will associate with your website, and what your site is all about. In a sense, your domain name is the connection that links you to your online traffic. The following are three critical considerations for purchasing a domain name.

Keep It Simple

If you look at highly successful websites, the domain name their owners choose will be short and sweet. The more catchy a domain name is, the easier it will be for people to remember, too. As a rule, you will want to strive to keep within two or three syllables and design your domain name to sound trendy.

Shop Around

When you purchase a domain name, you will want to get it for a reasonable price. Often websites run specials and offer discounts on domains for URL addresses. If you are being asked to pay more than $7.00 for a domain name, then chances are you can find it cheaper elsewhere. Usually, the best deals are offered around the end of the year. You will often be given a low introductory price for the first year or more if you pay in advance for many years, and then later you will be expected to pay full price every year after that. So lock in as many years on a domain name as you can at a low rate.

Buying and Protecting a Domain Name

With technology advancing, the legal system responds with new legislature regarding e-commerce, trademarks, and domain names. That said, here’s what you should know about finding a domain and protecting it. When you acquire a domain name, such as for a business, you want to be aware that someone else can purchase a similar domain name and create problems for your business. To avoid this problem, you should consider purchasing the .com, .org, .net and other mainstream extensions to the domain name you choose for your business also. Doing this makes it more difficult for someone to infringe on your business with a closely related domain name. Otherwise, you may need to take legal action, depending on how the other party is using a similar domain name to mess with your business.

Your domain name is an important piece of your online presence. Get this right, and your website could be another hot and trendy site online that even earns you a lot of money. Otherwise, you could struggle to get traffic to your site. While a domain name may seem like a simple matter, the truth is that it will become a central piece to your website’s degree of popularity and success. Contact me if you have any questions about the strength of your domain name or if you’re considering a new one. 


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