Managing Your Online Reputation

July 21, 2018

Your reputation in any industry is critically important to your success. Consumers who’re familiar with your products or brand will continue to buy them if your reputation remains clean and consistent. However, the internet is full of surprises. There might be a few negative comments about your business that stick out like a sore thumb to some prospective customers. Be ready to employ a few tactics to manage your online reputation. It matters when consumers see an active and positive voice.

Add New Content

One of the best ways to control your online reputation is by adding new content to your web presence. In fact, this strategy is more effective than trying to remove or alter negative text found during a random search of your business name.

Use a mixture of different content types, from blogs to social media posts. The sheer volume of positive content emanating from your business can quickly burry any other negative content.

Clean up Your Website

Your website might be five years old. It has its original layout and text. Although the original website may be nostalgic, it’s time to give it a modern update. Invest in a website update that includes features such as new indexable text, mobile responsiveness, improved SEO plugins, or updated navigation.

Your business may operate in the same manner, but your website can help to give you the look that you’ve expanded into a 21st-century comapny. A sleek and intuitive website tells consumers that you’re a business that has the means to invest in itself. 

Focus on Review Management

Online reviews used to be limited to restaurants and service industries. However, every business today is subject to customer reviews. Focus your efforts on review management. Read over every review regardless of its content. Respond to the posts that require more attention than others.

By being an active participant in these review sites, you show the consumers that you care about your customers. An active business impresses prospects with your professionalism. Stay positive during your replies and never insult back. 

Search for Misspellings

A reputation-management trick that’s commonly overlooked is searching for your business online. Perform a search through multiple, search engines. Verify that all of your information is correct. These specific items must be consistently spelled across the internet for optimal reputation management, including business name, address, phone number, and email address.

If you notice any inconsistencies between sites, try to correct them. When you have misspellings across the internet, your reputation becomes questionable as a reliable business.

Claim Your Business

Claiming your business as an owner is another management tactic. Many websites, such as popular search engines, ask you to claim your business so that searches can be further verified and ranked.

Go through each indexing site so that you can consistently claim your business. You’ll appear like an active user when consumers search out your industry or company. Many consumers skip over companies that don’t claim their businesses. It’s just easier to trust in a more transparent company that’s verified through multiple entities.

Add Value Through Guest Blogs

Your reputation isn’t just confined to your website. Branch out with guest blogs on associated sites. By sharing your insights with colleagues and consumers, you’re perceived as an expert on a given subject. People who’ve never seen your ideas before might read the blog and access your website. Gaining new customers through reputation management is a side effect of your best efforts.

Reputation management cannot be a one-time practice. It’s an ongoing process as your reputation grows in the public eye. Continue to manage your reputation to catch any emerging issues. The payoff is increased profits and a long-term business that benefits the community.

Further reading: Podium, CNET, Entrepreneur

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