Why Successful Local Businesses are on Google Maps
February 12, 2018
Google Maps is a great tool for advertising and connecting with your customers. Being on Google Maps helps businesses gain exposure through providing location information for people to find their business. Google Maps is beneficial because not only does it give consumers precise location and contact information, but it also tells them something even more important: that you exist. Large companies have worked to increase their SEO presence and get their business ranked #1 on Google. It is important for small companies to stay competitive in search results, especially when consumers are looking for local businesses. When a person searches a keyword, the small businesses that are investing in their online presence will always reap the largest rewards.
A listing on Google Maps is also essential because it is the first place consumers see reviews for businesses. Having a consistent and high-rated presence on Google Maps brings more business because people are more likely to go to businesses that others have rated highly. Competing with larger chain businesses is difficult for small business owners and every advantage is essential. Showing potential customers that your small business has an incredible rating can make or break their decision to not visit a large chain. Google Maps is essential for building relationships and getting name recognition, because otherwise your local business will get lost in a crowd of other competitors.
If your business needs help attracting more customers, consider updating your Google Maps listing and encouraging current happy customers to post reviews.